Medical marketing spend is inching toward $30B, and DTC’s share is growing
January 15, 2019
By Neozene

It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion’s share of the almost $30 billion spent overall, direct-to-consumer marketing is catching up. Medical marketers spent $29.9 billion to get their messages in front of healthcare providers and consumers in 2016, up from $17.7 billion in 1997, according to a new survey assessing 20 years of industry marketing spending, published this week in the Journal of the American Medical Association. Of the 2016 total, $20.3 billion was spent

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AAMI Webinar on HFE Reports for Medical Device Manufacturers
March 15, 2018
By Neozene

A new webinar hosted by the Association for the Advancement of Medical Instruments (AAMI) will provide insights into preparing Human Factors Engineering (HFE) test plans and reports that existing regulatory guidance does not fully address. The AAMI webinar, “Writing Human Factors Plans and Reports,” has been developed to cover the lack of sample work products in HFE guidance documents issued by the US Food and Drug Administration and other regulators. The webinar takes place March 15, 2018 at 11am Eastern US time. Topics the webinar will cover include: HFE project plans

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Why Clinical Trial Support is Important!
February 13, 2018
By Neozene

Clinical trials are a key research tool for advancing medical knowledge and patient care. Clinical research is done only if doctors don’t know: whether a new approach works well in people and is safe and which treatments or strategies work best for certain illnesses or groups of people. Some clinical trials show a positive result. For example, the National Heart, Lung, and Blood Institute (NHLBI) sponsored a trial of two different combinations of asthma treatments. The trial found that one of the combinations worked much better than the other for

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